Instant intelligence for FMCG brands

Transform prices, promotions and distribution into immediate insights to guide strategic decisions in retail.

PREFE BI Dashboard

A clear view on prices, promotions and distribution

Price Monitoring

Price Monitoring

Keep track of price trends across all retail channels, day by day. Quickly identify variations and competitive movements.

Distribution Analysis

Distribution Analysis

Monitor actual product presence and distribution coverage. Discover where you are present, where you are missing and when something changes.

Promotional Analysis

Promotional Analysis

Analyze all flyer promotions: compare activities, promotional prices and competitor strategies in a structured way.

Three products. A unified market view.

STORE CHECK 3.0
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STORE CHECK 3.0

Transform retail data into operational insights: monitor prices and promotions daily, verify actual product presence, and quickly identify where to act.

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FLYER PULSE
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FLYER PULSE

Monitor all retail flyer offers daily: track prices, assortments and promotional dynamics on a national scale.

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MARKET RESEARCH
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MARKET RESEARCH

Get data-driven answers to your business questions with custom analyses built on the Prefe database.

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Granular data. Updated every day.

8.000+

Stores monitored

Daily coverage of points of sale across Italy and France.

600.000+

Products in database

All retail products, with specific EAN, including Private Labels.

+6000

Flyer offers tracked every day

Complete data from all flyers and over 26,000 points of sale.

Clients and Partners

Zuegg
HIC Mobile
Nobersacco
Riverfrut
Italia del gusto
Ponti
Caseificio Valcolatte
Zuegg
HIC Mobile
Nobersacco
Riverfrut
Italia del gusto
Ponti
Caseificio Valcolatte
For the first time, we have such granular and reliable visibility on prices and distribution in retail.
Walter Susini

Walter Susini

Former Marketing VP, The Coca-Cola Company

Our Academic Partners

SDA Bocconi
B4I - Bocconi for Innovation